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Always Product News

  • 6/19/17 9:00 am EDT

    60 Percent of Girls & Women Wear the Wrong Size Pad; New Always ® My Fit Features Customized Coverage to Avoid Leaks

    CINCINNATI--(BUSINESS WIRE)--Procter & Gamble’s Always ® brand, the maker of the leading, most chosen and innovative pad in the world, today introduced a new, breakthrough sizing system called Always My Fit. The new Always My Fit range of pads is designed to help the 60 percent of girls and women who are wearing the wrong size pad, which causes leaks every month1. Now, 100 percent of them can change that with better protection from Always My Fit. Consumers can now findmore...
  • 5/4/17 10:20 am EDT

    New Video from Always Discreet and Walmart Encourages the One in Three Women with Bladder Leaks to Let Go of Negative Feelings about Incontinence i

    CINCINNATI--(BUSINESS WIRE)--Embarrassed. Old. Frustrated. These negative feelings are just a few of the most common ways women describe how they feel about having bladder leaks. In order to help normalize the topic of bladder leaks, Always Discreet® is working with retailers to educate women nationwide. As an example, today, Procter & Gamble’s Always Discreet brand has worked with Walmart to launch a new, inspirational video to help women understand how common bladdermore...
  • 8/11/16 9:00 am EDT

    UN Women, IOC and Always join to celebrate the community-based sports programme to build leadership skills & confidence of adolescent girls as part of the 2016 Rio Olympic legacy

    RIO DE JANEIRO, Brazil--(BUSINESS WIRE)--Coinciding with the beginning of the 2016 Summer Olympic Games in Rio de Janeiro, Brazil, UN Women, the International Olympic Committee (IOC) and Always/Whisper celebrated the ‘One Win Leads to Another’ initiative, a programme that empowers women and girls through sport. At the event, which took place on August 6th, Phumzile Mlambo-Ngcuka, UN Women Executive Director; Nawal El Moutawakel, former Vice-President, International Olympicmore...
  • 8/8/16 12:03 pm EDT

    Latest Always® Survey Reveals Nearly Seven in Ten Girls Do Not Feel Encouraged to Play Sports*

    CINCINNATI--(BUSINESS WIRE)--Today, Always® announces that it is teaming up with organizations around the world to contribute to the goal of keeping girls in sports through the Always® #LikeAGirl – Keep Playing program. Coinciding with the beginning of the 2016 Summer Olympic Games in Rio, Always® is partnering with UN Women to help girls build and maintain their confidence through sports. In the U.S., Always® will support Girls on the Run programs and work with retailersmore...
  • 7/22/16 2:51 pm EDT

    The Tampax ® and Always ® Radiant Collection joins Meghan Trainor as an Official Tour Sponsor to Encourage Girls to Wear What They Want Every Day of the Month

    CINCINNATI--(BUSINESS WIRE)--Grammy-winning Best New Artist Meghan Trainor is teaming up with The Radiant Collection, from Procter & Gamble’s (P&G) leading feminine protection brands Tampax® and Always® during her “Untouchable Tour,” to encourage girls to have the confidence to wear what they want all month long. As a tour sponsor, The Radiant Collection will be onsite at 26 dates throughout the U.S. tour and online to give girls the chance to show off their Radiantmore...
  • 6/28/16 8:15 am EDT

    Latest Always Survey Reveals More than Two-Thirds of Girls Feel They Do Not Belong in Sports*

    CINCINNATI--(BUSINESS WIRE)--How many times have we heard comments like “girls shouldn’t play that sport” or seen girls’ teams playing in half-filled arenas? What impact does this have on girls and their desire to play sports throughout puberty? These are critical questions that Always, leader in global feminine care and the brand committed to championing girls’ confidence, is asking about sports – an activity recognized for its profound and long-term impact in helpingmore...
  • 3/2/16 8:30 am EST

    Latest Always Survey Reveals 67% of Girls Say That the Available Female Emojis Imply That Girls Are Limited in What They Can Do*

    CINCINNATI--(BUSINESS WIRE)--Playing princess, getting their nails done, dancing in bunny ears – is this a true representation of all the things that girls do? That’s the question you might ask if you take a critical look at how girls are portrayed in emojis, one of the fastest growing language in the world and one teen girls use all the time. Visual communication has always been a meaningful way to send a message, and if a picture is worth a thousand words, Always, themore...
  • 11/9/15 3:30 pm EST

    This National Bladder Health Awareness Month, Always Discreet Encourages the 40 Million Women with Sensitive Bladders to Speak Up & Live their Best Life

    CINCINNATI--(BUSINESS WIRE)--Crow’s feet, yes. Grey hair, definitely. But did you ever think your bladder could make you feel older? Nearly 13 million American women with sensitive bladders say their bladder leaks make them feel about nine years older than they actually are, according to a new IPSOS survey* from Always Discreet. Sensitive bladder is not always an age-related issue and shouldn’t be a taboo topic. This National Bladder Health Awareness Month, Always Discreetmore...
  • 10/20/15 2:07 pm EDT
    (BUSINESS WIRE)--Procter & Gamble: What: Positive aging expert and best-selling author of The Best of Everything After 50, Barbara Hannah Grufferman, joins Always Discreet, the makers of liners, pads and underwear specifically designed to help women manage their sensitive bladders, at the Cincinnati Women’s Expo on Saturday, October 24. Barbara, a regular expert guest on national morning shows and talk shows likemore...
  • 10/9/15 1:50 pm EDT
    (BUSINESS WIRE)--Procter & Gamble: What: Positive aging expert and best-selling author of The Best of Everything After 50, Barbara Hannah Grufferman, joins Always Discreet, the makers of liners, pads and underwear specifically designed to help women manage their sensitive bladders, at the Tampa Bay Senior Expo on Tuesday, October 13. Barbara, a regular expert guest on national morning shows and talk shows like Today,more...