Always Newsroom

Always Corporate News

  • 2/23/17 12:22 pm EST

    Program Provides Support for Girls in Every State to Keep Playing #LikeAGirl

    CINCINNATI--(BUSINESS WIRE)--Always® and Walmart are proud to announce the fulfillment of the “50 Teams, 50 States” program aimed at helping keep girls confident through sports participation. Always partnered with retailers to drive awareness of the benefits of keeping girls in sports, and is supporting #LikeAGirl programs at retailers across the country. As a part of the Keep Playing #LikeAGirl program, Always and Walmart have worked to identify and provide much-neededmore...
  • 7/22/16 2:51 pm EDT

    The Tampax ® and Always ® Radiant Collection joins Meghan Trainor as an Official Tour Sponsor to Encourage Girls to Wear What They Want Every Day of the Month

    CINCINNATI--(BUSINESS WIRE)--Grammy-winning Best New Artist Meghan Trainor is teaming up with The Radiant Collection, from Procter & Gamble’s (P&G) leading feminine protection brands Tampax® and Always® during her “Untouchable Tour,” to encourage girls to have the confidence to wear what they want all month long. As a tour sponsor, The Radiant Collection will be onsite at 26 dates throughout the U.S. tour and online to give girls the chance to show off their Radiantmore...
  • 10/9/15 1:50 pm EDT
    (BUSINESS WIRE)--Procter & Gamble: What: Positive aging expert and best-selling author of The Best of Everything After 50, Barbara Hannah Grufferman, joins Always Discreet, the makers of liners, pads and underwear specifically designed to help women manage their sensitive bladders, at the Tampa Bay Senior Expo on Tuesday, October 13. Barbara, a regular expert guest on national morning shows and talk shows like Today,more...
  • 3/3/15 8:00 am EST

    Releases New “Always #LikeAGirl–Stronger Together” Video in Celebration of International Women’s Day

    CINCINNATI--(BUSINESS WIRE)--Today, in celebration of International Women’s Day, Always, the leader in global feminine care, released a new video entitled “Always #LikeAGirl – Stronger Together,” to continue its mission to build girls’ confidence at puberty and take a stand to make the phrase #LikeAGirl mean amazing things. As an Official Sponsor of Super Bowl XLIX, Always moved and motivated millions by debuting a 60 second version of its influential #LikeAGirl video,more...
  • 9/10/14 9:07 am EDT

    The Radiant Collection, from Always® and Tampax®, Pulls Out All the Stops to Encourage Young Women to Have Confidence to Wear What They Want

    CINCINNATI--(BUSINESS WIRE)--When it comes to owning a distinct style, nobody does it better than multi-talented, platinum-selling recording artist and fashionista Demi Lovato. That’s why The Radiant Collection, from Procter & Gamble’s (P&G) leading feminine protection brands Always and Tampax, has hit the road with Demi as a sponsor of the Demi World Tour. Throughout the tour, which kicked off on Saturday, Sept. 6, in Baltimore, Md., The Radiant Collection willmore...
  • 6/26/14 8:00 am EDT

    New Survey Reveals 89% of Young Females Agree that Words can be Harmful, Especially to Girls; First Period & Start of Puberty Mark Lowest Confidence Moments for Girls*

    CINCINNATI--(BUSINESS WIRE)--“You run like a girl” or “you throw like a girl” are common insults we’ve all heard or said at one point. Always, the leader in global feminine care, is launching a new campaign today to change the negative perception of the phrase and make “like a girl” a declaration that means downright amazing. The global campaign aims to help girls, especially as they enter puberty, feel proud and confident when they do things #LikeAGirl. A new Always-more...
  • 3/13/14 4:00 am EDT

    Identity and self-confidence are Found to be Impacted during this Transformative Time

    PARIS & NEW YORK--(BUSINESS WIRE)--UNESCO and Procter & Gamble Always® Brand are launching the first good policy and practice publication on puberty education and menstrual hygiene management at the United Nations in New York on 13 March. The launch will coincide with this year’s United Nations’ Commission on the Status of Women meeting. Puberty Education and Menstrual Hygiene Management, the ninth publication in the UNESCO series Good Policy and Practice inmore...
  • 2/7/14 9:00 am EST

    The Radiant Collection, from Always® and Tampax®, joins Demi as a Tour Sponsor to Encourage Young Women to Wear What They Want All Month Long

    CINCINNATI--(BUSINESS WIRE)--Platinum-selling music artist, 2014 People’s Choice Awards Favorite Female Artist and purveyor of female empowerment Demi Lovato is thrilled to announce The Radiant Collection, from Procter & Gamble’s (P&G) leading feminine protection brands Tampax® and Always®, as a tour sponsor to encourage young women to have the confidence to wear what they want every day of the month. As sponsors of Demi’s Neon Lights Tour, Tampax and Always willmore...
  • 12/20/13 9:00 am EST

    Always Named Official Overnight Pad of the National Sleep Foundation

    CINCINNATI--(BUSINESS WIRE)--According to a poll by the National Sleep Foundation, 67 percent of women who menstruate toss and turn for two or three days during each month.1 That’s why Procter & Gamble’s (P&G) Always, the world’s leader in feminine protection, and the National Sleep Foundation are partnering to help women understand the unique biological differences that impact the quality of their sleep. Always, the Official Overnight Pad of the National Sleepmore...
  • 6/5/12 4:28 pm EDT

    - Always Baton Connection Program Celebrates Girls’ Achievements and the Women Who Inspire Them -

    CINCINNATI--(BUSINESS WIRE)--Please replace the video (for release dated June 4, 2012) with the accompanying corrected video. The release reads: OLYMPIAN VERONICA CAMPBELL-BROWN TEAMS UP WITH ALWAYS TO PASS THE BATON - Always Baton Connection Program Celebrates Girls’ Achievements and the Women Who Inspire Them - As excitement builds for the London 2012 Olympic Games, fans may be inspired to try new things and pursue theirmore...