Always Newsroom

News Releases

  • 7/7/15 12:00 pm EDT

    New Always Survey Reveals 72 Percent of Girls Feel Held Back by Society

    CINCINNATI--(BUSINESS WIRE)--“Girls can’t be brave” and “girls aren’t strong” are limiting phrases seemingly from a bygone era, but a new Always social experiment reveals that many girls today feel limited by society’s expectations about women. In fact, data from the most recent Always Confidence & Puberty Survey*, shows that 72 percent of girls feel held back by society, which they feel dictates what they should and shouldn’t do. Today, Always, the leader in globalmore...
  • 4/8/15 9:00 am EDT

    Always Discreet™ Bladder Leak Protection Recognized with Three Industry Credentials Just Six Months after Launch

    CINCINNATI--(BUSINESS WIRE)--Bladder leaks merit top-notch protection, and that’s what Always Discreet offers women with sensitive bladders with its line of pads, liners and underwear. Now backed by the Good Housekeeping Seal1 and named Product of the Year in the bladder protection category2, Always, the global leader in feminine care, has proven that the Always Discreet line of products can be trusted to provide discreet, comfortable and incredible protection from bladdermore...
  • 3/3/15 8:00 am EST

    Releases New “Always #LikeAGirl–Stronger Together” Video in Celebration of International Women’s Day

    CINCINNATI--(BUSINESS WIRE)--Today, in celebration of International Women’s Day, Always, the leader in global feminine care, released a new video entitled “Always #LikeAGirl – Stronger Together,” to continue its mission to build girls’ confidence at puberty and take a stand to make the phrase #LikeAGirl mean amazing things. As an Official Sponsor of Super Bowl XLIX, Always moved and motivated millions by debuting a 60 second version of its influential #LikeAGirl video,more...
  • 2/12/15 9:00 am EST

    The Radiant Collection from Tampax® and Always® Extends Partnership in New Advertising Campaign to Help Young Women Have the Confidence to Wear What They Want

    CINCINNATI--(BUSINESS WIRE)--From tour buses to magazine pages, The Radiant Collection, from Procter & Gamble’s (P&G) leading feminine protection brands Tampax and Always, is elevating their partnership with the multi-talented Demi Lovato. The platinum-selling recording artist, actress and fashionista will represent the number one feminine care brand on the planet’s marketing and social media campaign through 2015 to help encourage young women to wear what they wantmore...
  • 1/29/15 9:00 am EST

    Sends 15-year old female quarterback Karlie Harman as “Like A Girl” ambassador

    CINCINNATI--(BUSINESS WIRE)--Always, the worldwide leader in feminine care and Official Sponsor of Super Bowl XLIX, will debut a 60 second version of its influential #LikeAGirl video during the Super Bowl on Sunday. Launched last summer, the #LikeAGirl video shed light on the power of words and how the commonly used phrase “like a girl” – often used as an insult – can have a significant effect on girls’ self-confidence. With more than 100 million people watching the Supermore...
  • 9/10/14 9:07 am EDT

    The Radiant Collection, from Always® and Tampax®, Pulls Out All the Stops to Encourage Young Women to Have Confidence to Wear What They Want

    CINCINNATI--(BUSINESS WIRE)--When it comes to owning a distinct style, nobody does it better than multi-talented, platinum-selling recording artist and fashionista Demi Lovato. That’s why The Radiant Collection, from Procter & Gamble’s (P&G) leading feminine protection brands Always and Tampax, has hit the road with Demi as a sponsor of the Demi World Tour. Throughout the tour, which kicked off on Saturday, Sept. 6, in Baltimore, Md., The Radiant Collection willmore...
  • 8/20/14 4:34 pm EDT

    Global society celebrates life at every age

    FULLERTON, Calif.--(BUSINESS WIRE)--The Red Hat Society announced new Always Discreet available in Walmart is the sponsor of its 2014 Golden Gate Gala in San Francisco, Aug. 21-24. The partnership will be celebrated during the opening ceremonies of the Society’s Gala which is expected to be attended by more than 1,000 Red Hat Society members. The Gala coincides with the launch of new Always Discreet, a product specifically designed to revolutionize the way women managemore...
  • 8/13/14 9:47 am EDT

    Marilu Henner Encourages Women to Speak Up about their Sensitive Bladders - Affects One in Three Women of All Ages1

    CINCINNATI--(BUSINESS WIRE)--It’s a common experience, yet many women avoid talking about it: bladder leaks. Having a sensitive bladder is a fact of life for more than 40 million American women of all ages who experience bladder leaks when they’re dancing, laughing, exercising or just going about their daily lives2. A sensitive bladder affects one in every three women ages 18 to 75. In women over 40, it affects more than 40 percent3. After extensive research and state-of-more...
  • 6/26/14 8:00 am EDT

    New Survey Reveals 89% of Young Females Agree that Words can be Harmful, Especially to Girls; First Period & Start of Puberty Mark Lowest Confidence Moments for Girls*

    CINCINNATI--(BUSINESS WIRE)--“You run like a girl” or “you throw like a girl” are common insults we’ve all heard or said at one point. Always, the leader in global feminine care, is launching a new campaign today to change the negative perception of the phrase and make “like a girl” a declaration that means downright amazing. The global campaign aims to help girls, especially as they enter puberty, feel proud and confident when they do things #LikeAGirl. A new Always-more...
  • 3/13/14 4:00 am EDT

    Identity and self-confidence are Found to be Impacted during this Transformative Time

    PARIS & NEW YORK--(BUSINESS WIRE)--UNESCO and Procter & Gamble Always® Brand are launching the first good policy and practice publication on puberty education and menstrual hygiene management at the United Nations in New York on 13 March. The launch will coincide with this year’s United Nations’ Commission on the Status of Women meeting. Puberty Education and Menstrual Hygiene Management, the ninth publication in the UNESCO series Good Policy and Practice inmore...