Always Newsroom

News Releases

  • 8/13/14 9:47 am EDT

    Marilu Henner Encourages Women to Speak Up about their Sensitive Bladders - Affects One in Three Women of All Ages1

    CINCINNATI--(BUSINESS WIRE)--It’s a common experience, yet many women avoid talking about it: bladder leaks. Having a sensitive bladder is a fact of life for more than 40 million American women of all ages who experience bladder leaks when they’re dancing, laughing, exercising or just going about their daily lives2. A sensitive bladder affects one in every three women ages 18 to 75. In women over 40, it affects more than 40 percent3. After extensive research and state-of-more...
  • 6/26/14 8:00 am EDT

    New Survey Reveals 89% of Young Females Agree that Words can be Harmful, Especially to Girls; First Period & Start of Puberty Mark Lowest Confidence Moments for Girls*

    CINCINNATI--(BUSINESS WIRE)--“You run like a girl” or “you throw like a girl” are common insults we’ve all heard or said at one point. Always, the leader in global feminine care, is launching a new campaign today to change the negative perception of the phrase and make “like a girl” a declaration that means downright amazing. The global campaign aims to help girls, especially as they enter puberty, feel proud and confident when they do things #LikeAGirl. A new Always-more...
  • 3/13/14 4:00 am EDT

    Identity and self-confidence are Found to be Impacted during this Transformative Time

    PARIS & NEW YORK--(BUSINESS WIRE)--UNESCO and Procter & Gamble Always® Brand are launching the first good policy and practice publication on puberty education and menstrual hygiene management at the United Nations in New York on 13 March. The launch will coincide with this year’s United Nations’ Commission on the Status of Women meeting. Puberty Education and Menstrual Hygiene Management, the ninth publication in the UNESCO series Good Policy and Practice inmore...
  • 2/7/14 9:00 am EST

    The Radiant Collection, from Always® and Tampax®, joins Demi as a Tour Sponsor to Encourage Young Women to Wear What They Want All Month Long

    CINCINNATI--(BUSINESS WIRE)--Platinum-selling music artist, 2014 People’s Choice Awards Favorite Female Artist and purveyor of female empowerment Demi Lovato is thrilled to announce The Radiant Collection, from Procter & Gamble’s (P&G) leading feminine protection brands Tampax® and Always®, as a tour sponsor to encourage young women to have the confidence to wear what they want every day of the month. As sponsors of Demi’s Neon Lights Tour, Tampax and Always willmore...
  • 12/20/13 9:00 am EST

    Always Named Official Overnight Pad of the National Sleep Foundation

    CINCINNATI--(BUSINESS WIRE)--According to a poll by the National Sleep Foundation, 67 percent of women who menstruate toss and turn for two or three days during each month.1 That’s why Procter & Gamble’s (P&G) Always, the world’s leader in feminine protection, and the National Sleep Foundation are partnering to help women understand the unique biological differences that impact the quality of their sleep. Always, the Official Overnight Pad of the National Sleepmore...
  • 6/5/12 4:28 pm EDT

    - Always Baton Connection Program Celebrates Girls’ Achievements and the Women Who Inspire Them -

    CINCINNATI--(BUSINESS WIRE)--Please replace the video (for release dated June 4, 2012) with the accompanying corrected video. The release reads: OLYMPIAN VERONICA CAMPBELL-BROWN TEAMS UP WITH ALWAYS TO PASS THE BATON - Always Baton Connection Program Celebrates Girls’ Achievements and the Women Who Inspire Them - As excitement builds for the London 2012 Olympic Games, fans may be inspired to try new things and pursue theirmore...
  • 5/7/12 9:30 am EDT

    - Introducing the Latest Spring Collection Set To Shine In Stores Now -

    CINCINNATI--(BUSINESS WIRE)--There’s a new, stylish collection out in stores this season, designed to help girls stand out and keep their periods invisible. For the first time ever, Procter & Gamble’s (P&G) leading feminine protection brands Tampax® and Always® have come together to premiere the all-new Radiant Collection, a complete offering of premium tampons, pads, liners and wipes that meets all of a woman’s feminine care needs. The new Collection stands out onmore...
  • 5/1/12 6:14 pm EDT

    Campaign in Partnership with Always®Empowers Girls to Make Prom Dress Dreams Come True

    Hearst Magazines’ DonateMyDress.org (DMD), the first national campaign designed to encourage girls to donate their prom and special occasion dresses to their peers who cannot afford to finance the costly experience of going to prom, Sweet 16, Quinceañera or formal on their own, announced the winners of its 2012 Purple Dress Awards today in partnership with Always®, the leader in feminine protection.  The awards recognize the five most outstanding chapters in the DMD network, and the 2012more...
  • 2/9/12 9:00 am EST

    - Always® Xtra Protection Liners and Infinity Pads Recommended by Moms Themselves1 -

    ModernMom.com announced today that Always®, the leader in feminine protection, has received the first ever ModernMom Seal of Approval for its Always Xtra Protection with Odor-Lock® Liners and Always Infinity Pads. Designed to recognize products that meet the highest standard of excellence, the ModernMom Seal of Approval helps moms find exceptional products that will make their busy lives easier. Always sponsored the in-home research project andmore...
  • 1/17/12 9:00 am EST

    --Campaign Empowers Girls to Make Prom Dress Dreams Come True--

    NEW YORK--(BUSINESS WIRE)--Hearst Digital Media today announced the 2012 DonateMyDress.org (DMD) campaign with Nickelodeon star Victoria Justice as the official celebrity spokesperson. This prom season, Donate My Dress also partners with Always®, the leader in feminine protection, for its annual Purple Dress Awards, which recognize the most outstanding chapters in the DonateMyDress.org network. The DMD campaign is designed to encourage girls around the country tomore...