Always Newsroom

Always Infinity™ Named 2015 Product of the Year in Feminine Care Category and Provides Free Product Sample to Girls, Women across the Nation

Offer Gives Girls, Women Chance to Try World’s First Foam Pad for Themselves

Monday, July 13, 2015 9:00 am EDT

Dateline:

CINCINNATI

Public Company Information:

NYSE:
PG
"Our hope is to offer women protection they can trust with comfort they can barely feel for a pad experience like no other."

CINCINNATI--(BUSINESS WIRE)--Always Infinity, the biggest innovation in period protection in the past 10 years, has been named 2015 Product of the Year in the feminine care category. Always, the global leader in feminine care, is celebrating by offering a free product trial1 so all women can experience the most innovative pad on the market for themselves. Beginning today, women can claim their sample by simply clicking this link while supplies last https://alwaysinfinity.aerofulfillment.com/.

“Always believes in offering women incredible protection and comfort so they can feel unstoppable every day of the month,” says Amanda Hill, Always Marketing Director. “Our hope is to offer women protection they can trust with comfort they can barely feel for a pad experience like no other.”

While most pads are made of cotton fluff, Always Infinity is uniquely designed with FlexFoam™ material that revolutionized comfort and protection. Always Infinity absorbs 10 times its weight while forming to a woman’s body for amazing comfort. That unique technology supported Always Infinity as the 2015 Product of the Year. In fact, in a TNS survey of 40,000 consumers, 87% of women agreed that they’d recommend it to others2.

“As a brand, we are very excited to have Always Infinity recognized as a 2015 Product of the Year winner,” says Hill. “In celebration and with this free trial, we want every woman to be able to see for herself what the right feminine care protection can do for her.”

With more than 30 years of experience in addressing feminine care needs, Always continues to support women in all phases of their lives with the extraordinary comfort and protection they’ve come to expect. Always is dedicated to creating products that enhance women’s lifestyles and give women the confidence, protection and comfort to do the activities they love without holding back.

About Always

Always®, the world's leader in feminine protection, offers a wide range of feminine pads, wipes and pantiliners designed to fit different body types, period flows and preferences and offers puberty and period informational videos through BeingGirl’s YouTube page. The Always line of products includes Always Infinity™, Always Ultra Thins, Always Maxis, Always Pantiliners and Always Feminine Wipes. Always now offers a full line of incontinence products - new Always Discreet for sensitive bladders. Please visit Always.com or AlwaysDiscreet.com for more information.

About Procter & Gamble

P&G serves nearly five billion people around the world with its brands. The Company has one of the strongest portfolios of trusted, quality, leadership brands, including Always®, Ambi Pur®, Ariel®, Bounty®, Charmin®, Crest®, Dawn®, Downy®, Fairy®, Febreze®, Gain®, Gillette®, Head & Shoulders®, Lenor®, Olay®, Oral-B®, Pampers®, Pantene®, SK-II®, Tide®, Vicks®, Wella® and Whisper®. The P&G community includes operations in approximately 70 countries worldwide. Please visit http://www.pg.com for the latest news and in-depth information about P&G and its brands.

_______________

1 While Supplies Last. One per household/address. Offer valid in the US only.

2 Based on a survey of 40,000 consumers conducted by TNS

 

Contact:

MSLGROUP
Sydney Slater, +1-646-500-7663
sydney.slater@mslgroup.com
or
P&G
Laura Dressman, +1-513-634-7363
dressman.lp@pg.com

Multimedia Files:

Preview image
Always Infinity wins 2015 Product of the Year in the feminine care category. (Graphic: Business Wire)
Preview image